Many emerging ecommerce businesses start in someone’s garage or kitchen. They store, pack, and ship from a home base and control all the activities. But even established sellers sometimes opt for fulfilling in-house.

The benefits include:

  • Quality control for packing, presentation, shipping, surprises.
  • Elevated customer experiences for speed, communication, support.
  • Branding and materials for customized packaging.
  • Better control over inventory levels, avoiding stock-outs.
  • No barriers between you and the customer.

In-house fulfillment is best suited for one or more of the following:

  • Startups.
  • Order volumes of less than 20 per day.
  • Customized orders or unique customer requirements.
  • New product lines and suppliers.
  • Alternative picking and packaging processes.
  • Local customers.
  • Existing capacity (warehouse and employees).
  • Adequate funding to invest in technology.

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