The e-commerce landscape has expanded beyond all predictions over the last two years. There has been a dramatic increase in the demand for consumer goods across all categories. According to Statista, the e-commerce market in the U.K. is the largest in Europe and is expected to grow to US$116 billion by 2024.

Consumer spending behaviour is constantly changing. There is evidence of pent-up demand for apparel, accessories and beauty products as we gradually return to a post-Covid new normal. Online grocery sales continue to grow although at a slower rate.

The disruptions in global supply chains including container shortages and port congestion continue to cause delivery delays. These are presenting challenges for merchants and distributors who are responding as best they can.

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