Incorporating sustainability initiatives into your supply chain is no longer an option, for three reasons:
- Competitive advantage in your sector,
- Mitigate risks that could damage your brand,
- Attract and retain customers.
Sustainability is based on the principle that socially responsible products and practices are not only good for the environment but good for society and business. Consumers care about sustainable practices — from the depleting of natural resources to product packaging and shipping.
The Shipping Dilemma
Customers want fast deliveries. But they also care about the impact of shipping on the environment. Sadly, the “last mile” is notoriously eco-unfriendly.
On the one hand, consumers want fewer fossil fuels, cleaner air, recyclable packaging, and minimum waste. But they still want their purchases now. According to a recent Nielsen survey of ecommerce customers, 73 percent of respondents said they would definitely or probably change their behavior to reduce its impact on the planet. We have yet to see it occur in practice, however, except perhaps amongst millennials. Thus demographics have a definite impact — the younger the audience, the more important is sustainability.
How can you build sustainable practices into your logistics? Read more here